“The first thing I did to get started on my fitness journey was decide. The second thing I did was go to the nearby supplement shop with no plan in mind. The store clerk’s job is to make sales by selling the overpriced, store-brand supplements. The store clerk (with hardly any fitness knowledge and almost no nutrition background) sold me things I didn’t really need, he promised me some ridiculous results, and it cost me somewhere around $200 for a 30-day supply. Looking back today, I cringe at my decision. But at the time, I didn’t really think about it – I just wanted to see results.
Time went by and I started seeing results, but I continued to waste money looking for supplements that were going to create more results. I spent countless hours researching and learning about working-out, nutrition, and supplementation. It finally hit me – I didn’t get results because I bought magical products. I got results because I educated myself, I had a plan, I stayed focused, I worked diligently, I was consistent, and I found the supplements and products that worked for me. It was really that simple. There was no secret, no magic, no quick-fix. No matter what the supplement stores told me, there was no supplement that was going to create results, they are meant to help you get results. Unfortunately, a lot of supplements these stores sell, are overpriced and ineffective – they don’t help you get results.
On top of this, almost everything you see in the fitness industry today is ‘cookie-cutter’ and ‘one-size-fits-all’, there is no individualization to it, unless you want to spend hundreds of dollars. It seems that the fitness industry is based on this ideology, “it worked for them, so it must work for me” this isn’t true. Your goals are different than someone else’s. Your training level is different. Your genetics are different. If we’re all different, how can we expect to see the same results?
We believe fitness should be more simple, honest, convenient, personalized and affordable. David Cross (Monarch Fitness CEO & Co-Founder) and I both realized there were a ton of fitness companies, but none that met these beliefs. There was nothing out there that conveniently brought everything together; high-quality supplements, premium fitness apparel, fitness accessories and gear, healthy snacks, custom workouts, and professional nutritional advice. There was nothing that continuously kept you motivated and educated. There was nothing until we created Monarch Fitness. It’s simple philosophy we have; keep it simple, supply people with motivation, education and the right tools to be successful. If we ever feel uncomfortable recommending something to our friends, parents or grandparents, we won’t sell that product.
I don’t want anyone to be taken advantage of. I want to give people the right knowledge and products to see results and be successful. I wasted a lot of time and money, you don’t have to as well.”